SPONSORSHIP

A few years ago, I had an idea. “What if we added a little rock n’ roll flair to the literary world?” And from that seed, the FIRST FICTION TOUR was born. To say it’s been successful would be an understatement. But now, in order to give First Fiction the opportunity to truly flourish and grow, we’re entertaining the idea of sponsorship opportunities for the first time. Since 2003, the First Fiction Tour has been providing that opportunity for one of the most affluent, well-educated and brand-conscious demographics in America: Readers.

First Fiction puts the life and edge back into literary events. Three to five first-time authors travel to a minimum of six cities, appearing together at events staged in bars, restaurants, and theaters. There are drink specials, free flowing Q&A sessions, and loads of fresh, new literary talent at its best. The First Fiction Tour happens both in the Spring and the Fall, with different authors and different cities on each tour. And because it’s an event unlike any other, national media had already taken interest, while the local media in each city greets First Fiction with enthusiasm to spare. Since the launch of First Fiction in 2003, thousands of people across the country have come out to experience this poignant moment.

THE AUDIENCE

*They’re affluent
People of all ages—and all backgrounds—read literature. But literature participation increases steadily with income. The greatest number of readers in America has a family income of over $75,000 per year. So attaching your name to First Fiction means putting it in front of an audience that has a greater supply of disposable income.

*They’re aware.
People who read literature are mindful of those who support good causes. Partly because they do the very same thing themselves. Readers are twice as likely to do charity work than non-readers. So your support of First Fiction is far more likely to be recognized and appreciated by the people who hear about it.

*They’re accessible.
There are no ads in works of literature. When people are reading, they don’t have contact with your brand through television, radio, or print media. But, with First Fiction, you can have the opportunity to engage this demographic in a way that’s valuable to you—and meaningful to them.

YOUR OPPORTUNITY
There are plenty of ways in which your company can get involved with First Fiction; everything from donating goods and services, to helping fund a portion of the tour, to marquee sponsorship. We welcome the opportunity to discuss this growing audience with you.

Sincerely,
Cindy Dach
Founder, First Fiction Tour